Using video on websites

Dave Read's YouTube channel screenshot.

Nov. 18, 2014 Article by Dave Read Using video on websites can be an effective tactic to achieve your goals. Video will add an element of interactivity and enhanced visual appeal to your website design, as long as it is done correctly. Whether your goal is to promote your brand, products, services, or personnel, the  Read more…

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Smartphone research leads to in-store purchase

Consumers research on mobile

Nov. 20, 2014 Article by Dave Read Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites six times. – Google/Nielsen Mobile Path to Purchase study If you surveyed the people who come into your store, restaurant, or office, you probably would be surprised to find out how many  Read more…

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Google Apps for Business

Aug. 1, 2014 Article by Dave Read What is Google Apps? Google Apps is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters. Millions of organizations around the  Read more…

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Website ready for tablets, smartphones

Mobile path to purchase graph

July 31, 2013 Article by Dave Read Have you ever asked yourself, is your website ready for tablets, smartphones? It is very likely that you have made sure that it has your business’s most important information on it, such as contact details and descriptions of your products and services. It probably contains your logo, relevant  Read more…

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Responsive web design

Responsive web design examples

July 23, 2013 Article by Dave Read In the first quarter of 2013, the percentage of web traffic coming from mobile devices showed nearly an 80% increase over the same period just a year earlier, and was more than twice the amount in 2011. (source: MarketingProfs.com) With almost one quarter of all web traffic originating  Read more…

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Search engine optimization

Google SEO guidelines

July 20, 2013 Article by Dave Read Search engine optimization is the technique of creating web pages so that they achieve the best possible SERP. Google and other search engines index and rank web pages, not web sites, so each page needs to follow a few simple guidelines, and consist of content that is optimized  Read more…

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Keyword research via Google

July 18, 2013 Article by Dave Read Google provides tools that you can use for keyword research so that you can find the most popular relevant keyword and keyphrase around which to plan your SEO strategy. (Google.com/trends) Keyword research reveals two key bits of information: what people really call your product or service, what products  Read more…

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Mobile-friendly photo slideshow

Chesterwood studio with 2014 summer outdoor sculpture exhibition

May 15, 2013 Article by Dave Read We have posted this mobile-friendly photo slideshow to demonstrate that images can be displayed properly on a website that is optimized for use across the full spectrum of Internet devices. When a website has not been updated for current best practices, users will most often get frustrated by  Read more…

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